Facebook API

Mark Zuckerberg, the Facebook Creator, describes how the Facebook API and supporting tools could help marketers with new ways to make sense of a user’s preferences, passions and connections.

For example, Zuckerberg recognized that a user living in San Francisco, works at Well Fargo, likes listening to R.E.M., plays tennis, eats at Chipotle and is friends with a number of people.

Anyone that wants to test the graph can do so, as long as they aren’t blocked from the Facebook firewall. To access the graph you would have to type http://graph.facebook.com/ [Facebook username] into a browser and the graph will show the basic information of that user.

However, if you would to try http://graph.facebook.com/ [Facebook username]/friends, the open graph might inform you that you don’t have permission to access the list of fiends, because Facebook privacy setting apply to the Open Graph.

As a result, in order to access a user’s basic information, you would have to ask the user for permission to do so. In exchange, Facebook will create a temporary permission token for whoever is signed into Facebook on the browser being used to see the samples.

For example, if you did have permission to access your friends information, you would be able to see many of the same fields for all of the user’s friends. But remember everyone’s privacy settings are respected, and items like email addresses won’t be provided without the direct personal permission. Therefore, if you got a hold of this data you would be able to customize your marketing based on the data that was collected from some of your customers by knowing each other and the shared interest.

The Open Graph is a set combination of publisher plugins, semantic markup and developer API.

Login with Faces & Facepile: Is the simpler publisher plugins, which enhances Facebook Connect. It makes it easy and compelling to sign in by leveraging Facebook cookies and showing faces of Facebook friends who are already members of the service.

Like Button and Like Box: This plugin adds the liking feature to any content, typically the whole page. Both can be enhanced with semantic markup, described below. However, the most basic intent for these plugins is get users to like the site and post a link to Facebook, which is then permanently stored onto the users profile and point’s back to the original site.

Activity Feed and Live Stream: This plugin shows static and dynamic activity on the site. Activity Feed lists recent likes and comments from the site, while Live Stream shows a real-time view of the activity on the site and is intended for interactive events.

Recommendations: This plugin surfaces personalized recommendations for the user based on what friends and everyone else “LIKES” on the site. It is intended to drive the user to other pages as well on the site.

Website that uses Facebook API:



JQuery using JsFiddle

For one my classes this month, Introduction to Scripting Class, I had to create a jQuery script fading box using JsFiddle. The jQuery script that I created was the fading box (delay). It’s a delay box that appears and then fades away after a few seconds when you visit a page. You are able to change the color, text and the seconds you would like the delay box to be displayed in the site. It’s a useful Script to help transition into a new page on a site.

Here is the link to my project: http://jsfiddle.net/jerazo/r7MgY/16695/embedded/result/

The Annual Vegan Bake-Off is Calling for Entries


Does your dessert recipe have what it takes to win a Vegan Bake-Off Contest? If so, then it’s time to put on your chef’s hat and share your baking secrets, because the 3rd Annual Earth Balance Holiday Bake-Off Recipe Contest is calling for entries.

Great prizes are up for grabs! The grand prize is a “Vegan Vegas” Getaway for two, which includes a two-night stay at the vegan friendly Wynn Hotel*, upscale vegan dining at the Country Club restaurant, tickets to see a Cirque du Soleil show and $1,000 in spending cash.

Eight weekly winners will also receive a $100 Whole Foods Market gift card, a year’s supply of Earth Balance products, Earth Balance t-shirts, magnets and a copy of Doron Petersan’s book, Sticky Fingers, and Chloe Coscarelli’s book, Chloe’s KitchenChloe Coscarelli andDoron Petersan, both winners of Food Network’s Cupcake Wars, will be this year’s guest judges!

To enter the Vegan Bake-Off, your recipes should be your own original creation and contain one or more Earth Balance products. The recipes must be vegan, as in plant-based, and free of any animal products (no dairy, eggs, meat or honey). If your dessert recipe calls for butter or milk, just substitute with the Earth Balance Vegan Buttery Sticks or the organic soymilk and you’re good to go!

Earth Balance is known for its line of delicious vegan buttery spreads, nut butters, soymilk and other vegan products. You can submit as many recipes as you like in one of the following categories:

Dec. 10th – Dec. 16th: Cupcakes – CURRENTLY OPEN!

Dec. 17th – Dec. 23rd: Cookies & Bars


Implementing Rating & Reviews

Erin Malone – Choosing, Designing, and Implementing Ratings & Reviews

Released: Jun 04, 2012


In Designing For Rating and Reviews Erin Malone speaks about how not to rate people, and to rate the objects or the activity of people, rather than the person, themselves.

We have to remember that reputation is everything. On sites where users can rate and review products or services, the result is reputation. But a problem can arise when ratings aren’t accompanied by a qualifying review. A user could have had a negative experience with service or shipping but the product could be perfect.

Erin Malone says we need to eliminate preconceptions. On a site like eBay, for instance, it’s easy for people to manipulate the system and give themselves positive reviews. She goes on to explain that whenever implementing a rating or review system, it’s better to focus on rating the activities of people rather than the people themselves. If someone is compelled enough to leave a review, it is usually because they either had a fantastic experience or they were extremely dissatisfied.

reviewErin explains that when you start rating people around personality, with one bad experience over time it may not end well for the individual who was rated bad and the information associated with the person never goes away. Erin says, you may be able to look up stuff about a person years later and could turn into something that is been there and could have serious repercussions on that person’s reputation, on their career and ability to move forward in their jobs over time.

Erin goes on by stating that rating professionals in certain practices around their job is less troubling than rating people in a social environment. Erin says that is best to treat the ratings and reviews like your interviewing someone to find the right fit and less about looking at reviews or ratings on this person.Image

I agree with Erin the power is really in the reviews the visitors provide, it gives you a sense of an understanding of quality. With multiple reviews, you can read various opinions about the item you are looking at. Also, knowing a negative review it gives a real level of credibility and authenticity about the site or about the place.


Pumpkin Spiced Pancakes


1/4 cup Vanilla Greek Yogurt

1/2 cup Pumpkin Puree

2 Tbs Cane Sugar

2 Whole Eggs

7 Tbs Gluten-Free Flour

Cinnamon to taste (Cinnamon has thermogenic properties that briefly boost your metabolism, making it easier for you to burn fat)

Instructions: Mix all ingredients to gather and cook on a pancake griddle on the stovetop.

Nutritional Breakdown:

Makes seven 3-inch pancakes

Calories: 45

Fat: 2g

Cholesterol: 32mg

Sodium: 23mg

Carbohydrates: 5g

Fiber: 0g

Sugar: 2g

Protein: 3g

Comfort Food at its Best – SWEET POTATO VS PUMPKIN

Say hello to the Pumpkin and the Sweet Potato!

ImageSWEET POTATO: Loaded with Nutrients, high in carotenoids and vitamins B, C, and E. Additionally Sweet Potatoes are high in vitamin D, iron and magnesium. Vitamin D, traditionally known as the “SUN” VITAMIN, is responsible for our energy levels, building healthy bones, nerves, blood vessels, skin and teeth. It is critical to consume this vitamin during the colder months of the year when we spend less time in the sun.

ImagePUMPKIN: This fruit is one of the most nutritious fruits available. Not only is it LOW in FAT and CALORIES, but its also HIGH in FIBER. Pumpkins disease and anti-aging properties are mighty impressive too!  The powerful anti-oxidants vitamin A, C and E found in pumpkin help to protect cell membranes with in the body, maintain the integrity of the skin and protect against lung and oral cavity cancers. Vitamin C also plays a vital role in bone and tooth formation, digestion and blood cell formation. The alpha-carotene and beta-carotene promote healthy vision, ensure proper immune function and may also reverse skin damage caused by the sun. The carotenoids further boost immunity and lessen the risk of heart disease. These facts lead many physicians and dieticians to recommend pumpkin to their patients with cholesterol issues. If that isn’t enough, pumpkin is also rich in minerals like copper,calcium, potassium and phosphorus.


                                   PUMPKIN                                         SWEET POTATO

Puerto Rican “COQUITO”


Coquito is an eggnog-like rum beverage with eggs, milk, coconut cream, and spices. Traditionally served in Puerto Rico for the Holidays, this is a luscious, sweet treat that is absolutely delicious and–best of all!–super easy to make! Cheers!


Original recipe makes 10 servings

2 egg yolks, beaten

1 (12 fluid ounce) can evaporated milk

1 (14 ounce) can cream of coconut

1 (14 ounce) can sweetened condensed milk

1/2 cup white rum

1/2 cup water

1/4 teaspoon ground cloves

1/2 teaspoon ground cinnamon

1 teaspoon vanilla extract


In the top of a double boiler, combine egg yolks and evaporated milk. Stirring constantly, cook over lightly simmering water until mixture reaches a temperature of 160 degrees F (71 degrees C). The mixture should be thick enough to coat the back of a spoon.

Transfer mixture to a blender, and add cream of coconut, sweetened condensed milk, rum, water, cloves, cinnamon, and vanilla. Blend for about 30 seconds. Pour into glass bottles, and chill overnight.

PREP 10 mins

COOK 15 mins

READY IN 25 mins